It is the objective of the Senior Manager, Marketing and Brand to help develop short and long-term strategies of the organization to build consumption, expand the business and drive revenues.

Alexandra began her career as an intern in 2011 at Rugby Canada in the merchandise department. In 2012, she took on the role of Coordinator, Promotions and Branding and in 2013 moved into the role of Coordinator of Marketing and Branding where she built Rugby Canada’s marketing department. She later moved into the Manager of Marketing and Branding role where she remained until she joined U SPORTS.